July 2017
Price: £150 PLUS VAT
Format: DOWNLOADABLE PDF
With the issue of 'fake news' distribution becoming a central focus for publishers, digital platforms, advertisers and consumers, this seminar considered next steps for industry and government. Sessions analysed definitions of what constitutes 'fake news' - focusing on satire, misinformation, distortion, context, bias or clickbait - in order to consider underlying motivations, signposts to readers and promoting credited journalism online. Delegates also examined the responsibility of content hosts - particularly social media platforms - for strengthening verification processes and banning sites known to be false; how advertisers can gain greater control of where their brand messages appear online to remove the financial incentives of publishing misinformation; and how greater media literacy amongst consumers can be promoted to help inform their growing role as content distributors across social channels.
