September 2016
Starting from:
£99 + VAT
Format: DOWNLOADABLE PDF
Taking place against a backdrop of rapid change and complexity in the media market, this seminar offered delegates a timely opportunity to assess the latest opportunities and challenges for the UK news publishing industry.
Sessions examined what the developing consumer trends for accessing and sharing news via mobile and social mean for news brands and how editorial and business strategies need to evolve going forward - including managing the growing divergence between younger and older audiences.
Further sessions brought out latest strategic thinking on monetising news content across print, mobile and social outlets - with particular focus on the blurring line between editorial and advertising, ad-blocking and paid subscriptions - as well as the regulatory priorities for re-building consumer trust in news journalism.
